Jumat, 30 Mei 2014

Southwest fined for advertising sale prices that weren't offered - Chicago Tribune







Southwest Airlines

A Southwest Airlines Co. Boeing 737-3H4 plane moves along a runway at Dallas Love Field Airport in Dallas, Texas. (Ben Torres / Bloomberg / February 3, 2014)






Southwest Airlines has been fined $200,000 for advertising cheap fares that weren’t available, the government said Thursday.


The Department of Transportation says that Southwest ran a television ad in Atlanta in October that showed $59 sale fares to Chicago, New York and Los Angeles, but at DOT investigation showed no seats available for that price to any of those cities.


It’s the second time Southwest, the largest airline at Midway, has been fined for not having fares available for a sale price.


The first fine was proposed last July. Because another violation occurred in the same year, DOT said Southwest was immediately required to pay $100,000, half of the original penalty.


Southwest told Reuters that the error resulted from a mistake in the ad. Spokesman Brad Hawkins told the wire service that Chicago, New York and LA were never supposed to be part of the sale.


“As soon as we became aware of our mistake, we pulled all incorrect advertisements off the air,” Hawkins told Reuters.


sbomkamp@tribune.com


Reuters contributed.








Source: southwest - Google News http://ift.tt/1ptLtLj

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